Empowering Insurance Agents

with the Tools to Succeed

Finding the insurance customer prospects you want today, in a quickly changing digital world, can be very “hit and miss.” Many agents thought that buying internet leads from professional services is an easy way to write business. Unfortunately, many of the internet prospects were not the desired clients that your insurance companies want to write.

Digital Marketing is tough when competing with large competitors and direct marketing companies with seemingly unlimited advertising budgets. ICA Agency Alliance, Inc. does have a solution that will help you meet the obstacles head-on. ICA Insurance Marketing offers its extensive marketing program to member agencies, at no outside cost, the opportunity to have the tools to succeed.

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Crush the Competition

Stand Out from other Agencies and Generate Traffic

Finding the insurance customer prospects you want today, in a quickly changing digital world, can be very “hit and miss.” Many agents thought that buying internet leads from professional services is an easy way to write business. Unfortunately, many of the internet prospects were not the desired clients that your insurance companies want to write. You either know or have heard that digital marketing is the best way to find and keep customers but soon realize that it takes a lot of time to set up, keep current with bogs and posts, costly with the set-up of an agency website and keep it up to date with fresh and current information.

Digital Marketing is tough when competing with large competitors and direct marketing companies with seemingly unlimited advertising budgets. ICA Agency Alliance, Inc. does have a solution that will help you meet the obstacles head-on. ICA Insurance Marketing offers its extensive marketing program to member agencies, at no outside cost, the opportunity to have the tools to succeed including: a unique editable website promoting your agency, digital marketing including blog posts daily and social media assistance, access to the most unique insurance sales training in the property casualty insurance business, complex account training with direct marketing assistance to prospective customers, and much more. Again, at no additional cost to you.

Check out our EXCLUSIVE Member Benefits

All included with membership at no additional charge

  • Personalized Agency Website
  • Set Up Your Brand for Success
  • Digital Marketing
  • Insurance Sales Training & Education
  • Preferred Agent Directory
  • Unique Content Writing
  • FIND OUT MORE

Agency Website

Upon joining, we will provide a full website for our member agents for premium exposure on the web. Your site will be mobile friendly, responsive and personalized to your agency. If you use Facebook, we will post unique content daily to your page as well.

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Build a Brand

Aligning your brand strategy to your business is vital to your success as an insurance agent. If you already have a defined brand, could it use a makeover to keep up with the ever-changing economy? A well-defined brand will make growing your agency much easier.

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Search Engine Visibility

We can help you set up your business and website on google and bing. This will increase your chances of getting found by a potential client and help drive traffic to your website. We also help keep your website relevant and up-to-date with our multiple, weekly blog posts.

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Insurance Sales Training & Education

We provide the most unique and successful property and liability insurance education and sales training in the business. This includes both Commercial and Personal Insurance - beginner to advanced. Get exclusive, one-on-one training and education, at no direct cost to you. Stay ahead of the competition with ICA Agency Alliance, Inc.

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Preferred Agent Finder

Members of ICA Agency Alliance, Inc. are part of our preferred agent finder directory on The Insurance Buzz, another affiliate of ICA. We know our preferred insurance agents at ICA Agency Alliance, Inc and SAA Insurance are confident in their knowledge of the industry. We trained them! Become a part of our alliance today.

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Content Writing

Making sure your website is up-to-date and current keeps you looking knowledgeable and professional. Our professional blogger will discuss topics from Insurance tips to relevant general interest topics. We will post to your website and your Facebook page weekly. This keeps your site fresh and up-to-date, helping you get more traffic by improving your SEO.

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Do you need a new marketing strategy?

Grow as an Independent Agent and Earn More with ICA/SIAA

Are you struggling to connect with clients?

Are you fed up with doing the work to create leads, only to have them walk out the door due to insufficient market access?

Not having anywhere to turn could have you stressing out when you should be excited about your career. ICA Insurance Marketing has the solution for you. Come on over and join ICA Agency Alliance, Inc. and we will provide all the support you need to grow your business. For 20 years and running, our alliance has provided thousands of leads for our agents, connecting them to a team of training and education experts. So don’t just join, commit to yourself and your agency by getting the support and training you need in this busy, digital world.

We have the comprehensive solution for you!

At ICA Agency Alliance, Inc., (the parent company of ICA Insurance Marketing & Design) we are committed to providing our agents with indispensable tools to build a bigger agency. From large access to markets to higher commissions and profit sharing, you will feel supported and confident in your ability to sell insurance. We also provide the most unique and successful property and liability insurance education and sales training in the business. This includes both Commercial and Personal Insurance, from beginner to advanced courses. We can even help you stay up to date with your CE credits. We have 6 accredited continuing education courses for the states of CA and CO.

ICA Agency Alliance, Inc.

Much More than Market Access


ICA Insurance Marketing offers its extensive marketing program to member agencies, at no outside cost, the opportunity to have the tools to succeed including: a unique editable website promoting your agency, digital marketing including blog posts daily and social media assistance, access to the most unique insurance sales training in the property casualty insurance business, complex account training with direct marketing assistance to prospective customers, and much more. Again, at no additional cost to you.

Much More than Market Access

Market Access

ICA has access to dozens of national and local insurance companies, including most of publicly named recognizable companies, as well as insurance programs exclusive to ICA/SIAA members through SIAA’s proprietary market search tool MarketFinder.

Profit Sharing

Profit Sharing

By being the largest National Independent Agent Group, ICA/SIAA has contracted with its Strategic Partnership Companies to offer profit-sharing agreements, either nationally, locally and almost always - both, payable to member agencies with a loss ratio of 60% or less.

Higher Commission for Insurance Agents

Higher Commission

With over $8 Billion of written insurance premiums, ICA/SIAA receive the highest level of commissions offered by Strategic Partnership insurance companies which are paid directly to our member agents with Direct Primary Sub-Code access.

Much More than Market Access

Additional Compensation

By being the largest National Independent Agent Group, ICA/SIAA has contracted with its Strategic Partnership Companies to offer supplemental compensation payable to all members with Direct Primary Sub-Codes quarterly with no loss ratio requirement.I'm Interested! Find out how to join, click here!

Much More than Market Access

Continuing Ed Credit

ICA, through its extensive and unique Insurance Education and Sales Training Program, offers numerous courses with available Continuing Education Credits while you learn new information and sales techniques, all included at no additional cost to members.

Higher Commission for Insurance Agents

All Levels Education

All ICA members are entitled to receive, at no additional cost, all of the full, unique and comprehensive Education and Sales Training from beginning introductory personal and commercial classes to very sophisticated complex commercial accounts.

Much More than Market Access

Sales Training

ICA has developed a working sales training process using the Education tools to kick-start new agents to Property/Liability insurance with 5 Day Introductory Training for new agents, the proprietary “Bottom Up Selling Technique” and one-on-one mentoring for complex accounts.

Profit Sharing

Digital Marketing

It is almost impossible for a single agent to afford the high cost of having an internet digital marketing campaign with social media promotion. ICA offers this to all members, at no additional cost, a complex and complete digital marketing program, and ICA does all of the work for you.

Are you a licensed property/casualty agent struggling to connect with clients?

Our Training & Education Program is the answer!


Get One-Of-A-Kind Sales Training & Education

Insurance Sales Training & Education

We provide the most unique and successful property and liability insurance education and sales training in the business. This includes both Commercial and Personal Insurance - beginner to advanced. Get exclusive, one-on-one training and education, at no direct cost to you. Stay ahead of the competition with ICA Agency Alliance, Inc.

All sales training and insurance education classes are done in a One-on-One Mentoring/Teaching environment with achievement scaled to the individuals’ learning skills and time management. Courses are designed for all levels of experience from very beginner/introductory to advanced complex accounts that can easily generate up to hundreds of thousands of dollars in written premium. ICA’s sales training and education program, coupled with ICA’s successful digital marketing program and ICA Agency Alliance, Inc’s access to the most competitive and extensive markets makes the opportunity for success very possible all at no direct cost to you!

    Perks of the Training Program

    All included with membership at no additional charge
  • Beginner to Advanced
  • Sales Skills
  • Continuing Education
  • Niche Marketing
  • Agency Principles, Producer & Staff
  • Underwriting Skills
  • Coverage Training
  • Policy Retention
  • Carrier Appetites
  • Submission Instruction
  • Cross-Selling
  • Form-Based Materials
  • Customer Relations
  • Agency Setup
  • Quarterly Webinars