Do you need a new marketing strategy?
Let the creative people at ICA Insurance Marketing set you up for success
Digital Marketing is tough when competing with large competitors and direct marketing companies with seemingly unlimited advertising budgets. ICA Agency Alliance, Inc. does have a solution that will help you meet the obstacles head-on. ICA Insurance Marketing offers its extensive marketing program to member agencies, at no outside cost, the opportunity to have the tools to succeed including: a unique editable website promoting your agency, digital marketing including blog posts daily and social media assistance, access to the most unique insurance sales training in the property casualty insurance business, complex account training with direct marketing assistance to prospective customers, and much more.
ICA Insurance Marketing offers its extensive marketing program to member agencies, at no outside cost, the opportunity to have the tools to succeed including: a unique editable website promoting your agency, digital marketing including blog posts daily and social media assistance, access to the most unique insurance sales training in the property casualty insurance business, complex account training with direct marketing assistance to prospective customers, and much more. Again, at no additional cost to you.
Personalized Agency Website
Creating Your Online Presence
Agents will get a link to our templates where they can choose the which option is best for their agency. You can personalize your site with your own company tagline and/or motto. There is also an option to write your own welcome paragraph about your company. If you already have a logo, we will match your website to the colors in your logo for a consistent look. If you need a logo for your agency, we will create one for you at no additional charge. Already have a great idea for your logo design? We will do our best to create the look you imagined. The initial design will be presented and sent for feedback. One revision is allowed after the initial concept is created. From here, we will again, match your website to the colors in your logo.
Set Up Your Brand for Success
Create Loyalty with a Strong Brand
The next step in creating an online presence is making sure you have a strong business identity, aka your brand. Having a logo is just the first step into branding your company. But, why is branding important? Branding is absolutely crucial to your business because it can change how people perceive your agency and it can generate new business.
A strong brand promotes recognition, and it tells people about your business. A professional appearance will help your company stand out from other agencies in a sea of competition. Being properly branded with a professional appearance will help your agency build trust with potential clients and customers. People are more likely to do business with a company that has a polished and professional brand and online presence.
Search Engine Exposure
Why is SEO important?
Having a professional looking website is great, but how do you get people to visit? This is where Search Engine Optimization (SEO) comes in. Creating strong SEO content is ideal for on and off page SEO. We strategically place content links across the web using our blogs to re-direct traffic back to your personal website.
SEO also relies on keywords that activate your results higher on search pages. Our insurance blogs will generate new content every week, keeping the SEO bots searching your site on a regular basis.
Blog Posts & Social Media Assistance
Start a Conversation
Posting questions and sharing information on social media is another tool to help improve your exposure. Online users in the US are spending a great deal of time on social media, more than any other site on the web! Using our blogs on your Facebook page is a great way to send traffic from your social media page directly to your website.
Preferred Agent Finder
Become Part of Our Preferred Agent Directory
Another way to get traffic directed to your personal website is to be a part of our agent finder directory. The Insurance Buzz is an affiliate website where you go to get the latest buzz on insurance. We will put your agency on the map, give you an about us page and link back to your personal website. Again, this also helps with SEO.
We are funneling traffic to this site for your benefit. Potential clients can search their area code and find a preferred agent close to them. Join the growing number of preferred insurance agents on The Insurance Buzz today! Click Here to find out how.
Sales Training & Education
Who is Your Target Audience?
Knowing how to target your audience is important when you are out in the field. We have many classes such as; insurance policies and coverage, time management, sales skills, brand awareness, target sales, and marketing courses. Understanding where to focus your efforts and who your target audience is, will make selling business easier. You won't be wasting precious time on clients that aren't a good fit for your agency.